Succeeding as an entrepreneur takes nothing but hard work and persistence on a consistent basis. Websites have become an inevitability and now more than ever your online presence should be nothing short of remarkable. With that said you as a business owner must always pay close attention to what goes live. Now get me right, you don’t have to be a website developer, but you have to know a few small points to ensure your web presence has what it takes to deliver your customers the information needed.
More and more website are becoming a work of art that is designed to give users an experience that would be stimulating, pleasant, and navigable, a visitor comes to your website for a specific reason, and it’s your primary obligation to answer their questions and offer products and services for their benefit. Nonetheless, there are a few spoken and unspoken “rules” web designers must follow.
Keep Your Information Short and Specific
If a visitor cannot recognize what your business is all about in a few paragraphs of entering your site they will tend to leave. So being a business owner you need to be able to define what your business does in one or two paragraphs. Keep this in mind, a jam-packed website is going to over-load a visitor or prospective client and when your pages have too many images, text, and other things going on, your load time will increase and people will not wait to have a site load for too long. People hate to be confused, so be clear in your wording! Avoid busy designs.
Know Your Target
Knowing your target market will result in getting more organic views to your website. Many websites that try to target everyone, and that never works out in the end. Try figuring out who your most common consumers are, and focus on creating the best possible experience for them. I was told once that a piece of the pie is better than none, so trying to please the masses simply means you will end up not pleasing anyone.
Ensure Your Data is Current
Keeping your website up-to-date with the latest information about your company, products and services as things changes, supports you in managing the needs of your clients and potential customers. It helps if you would also consider starting a blog which you would post an article once per week or fortnightly. Doing this ensures you are ranked high on the search engines and you keep high traffic coming to your website.
Search Engine Optimization and Speed
Now that the word “traffic” has been mentioned you must understand that it is very frustrating to have the best website built, which is easy to navigate and visually appealing and you have very little to nonexistent traffic to your site, because of poor SEO (short for search engine optimization) and pages take a long time to load. Some issues are caused by extremely large images uploaded to your website causing longer load times, image names, missing keywords, overlooking Google My business and installing all plugins and having more templates in your dashboard back office.
So check back for part two of this informative article to find out what else you need to avoid when getting your website published.