Tap into the amazing potential of small business video marketing, and see how it can increase your customer base with a targeted video marketing plan.
Some Statistics
Statistics shows that video drives a 157% increase in organic search engine results when embedded in your website, and 64% of consumers have said that video directly influenced their decision to purchase a product or service. If you haven’t started your company in the video content world and you are a small business owner, now is the time. By 2021, video will represent 82% of internet traffic – which means your business can find itself at a great disadvantage.
What Exactly is Small Business Video Marketing?
You may be wondering what exactly is video marketing? And more significantly, how do I get on board?
Video marketing is the use of video with a specific content approach to help a small business get more customers, by having a specific goal in mind. Video marketing is the content strategy leader in the marketing world. Due mainly because video is adaptable, relatable, and memorable and is the best way to reach a varied audience with a short attention span which is true of the younger generation.
Video is the content of the future. The earlier you get started on your video content strategy, the better off your company will be. Just as important as having videos for marketing purposes, is the knowledge of what kind of content to create, in targeting local and sometimes national consumers, and where to put this content.
The best to approach a video strategy for your company is to start with a video that explains what your company does.
Instead, you may find that a tutorial video clarifying how to use your product is the best use of video marketing.
Or, you may choose that your audience needs to better understand the industry you work in.
What you must understand is that as a small business owner, there are limitless benefits to video marketing, and to find out which type of videos best fit your business you need to start making videos.
About now you are wondering I don’t have any equipment to start my video marketing plan. Well, worry no more, we at REB Technology specialize in that type of videos, contact us and we would be all too happy to help you get started on your journey towards branding your company in the video marketing universe.