Roger – REB Technology

Small Business Video Marketing

Tap into the amazing potential of small business video marketing, and see how it can increase your customer base with a targeted video marketing plan.

Some Statistics

Statistics shows that video drives a 157% increase in organic search engine results when embedded in your website, and 64% of consumers have said that video directly influenced their decision to purchase a product or service. If you haven’t started your company in the video content world and you are a small business owner, now is the time. By 2021, video will represent 82% of internet traffic – which means your business can find itself at a great disadvantage.

What Exactly is Small Business Video Marketing?

You may be wondering what exactly is video marketing? And more significantly, how do I get on board?

Video marketing is the use of video with a specific content approach to help a small business get more customers, by having a specific goal in mind. Video marketing is the content strategy leader in the marketing world. Due mainly because video is adaptable, relatable, and memorable and is the best way to reach a varied audience with a short attention span which is true of the younger generation.

Video is the content of the future. The earlier you get started on your video content strategy, the better off your company will be. Just as important as having videos for marketing purposes, is the knowledge of what kind of content to create, in targeting local and sometimes national consumers, and where to put this content.

The best to approach a video strategy for your company is to start with a video that explains what your company does.

Instead, you may find that a tutorial video clarifying how to use your product is the best use of video marketing.

Or, you may choose that your audience needs to better understand the industry you work in.

What you must understand is that as a small business owner, there are limitless benefits to video marketing, and to find out which type of videos best fit your business you need to start making videos.

About now you are wondering I don’t have any equipment to start my video marketing plan. Well, worry no more, we at REB Technology specialize in that type of videos, contact us and we would be all too happy to help you get started on your journey towards branding your company in the video marketing universe.

Website Mistakes Small and Medium Sized Businesses Should Avoid – Part 2.

As I said before, succeeding as an entrepreneur takes nothing but hard work and persistence on a consistent basis. Websites have become an inevitability and now more than ever your online presence should be nothing short of remarkable. With that said you as a business owner must always pay close attention to what goes live. Now get me right you don’t have to be a website developer, but you have to know a few small points to ensure your web presence has what it takes to deliver your customers the information needed.

Website are Becoming a Work of Art

More and more website are becoming a work of art that is designed to give users an experience that would be stimulating, pleasant, and navigable, a visitor comes to your website for a specific reason, and it’s your primary obligation to answer their questions and offer products and services for their benefit. Nonetheless, there are a few spoken and unspoken “rules” web designers must follow.

We covered in the last post;

Keep your information short and specific.
Know your target.
Ensure your data is current.
SEO and speed.

Now we continue with our article with;

Ignoring User Experience.

Now we get more in depth with our discussion, one component you must never confuse is the difference between UI (short for user interface) and UX (short for user experience) design. Now since I would not be able to explain in full detail, it is necessary for you to understand the basic but critical rules to apply when it comes to websites.

Select a theme that has a design layout that helps you support your goal. It needs to look good without compromising on usability and simplicity. Make a list of the features you want ahead of time and you need a responsive theme.

Most customers use their smartphones to navigate website so test your site using your cellphone to ensure it is responsive and simple to use, and remember that is you use your email address make it a hyperlink to click on so users can contact you with ease.

The DIY Option.

Going the DIY route might seem to be the best option for you till you try to do some customizing to your site. Using a DIY drag and drop website builder have limitations which you find out only after you get into a contract with them, this happened to a friend of mine when they wanted to move their website from the DIY platform to another host provider. It was easy enough to have their domain name moved but found out that they could not back up the website to carry over to the new host. That meant that their site had to be rebuilt from scratch because they wanted the same look they had before. Always ask yourself who the website is for, what result you want from it, what you want it to say and approximately how the information would be populated to the pages. Then make a wireframe plan of the entire website in regards to design, content, fine-tuning, testing and launch. It is always worthwhile to retain a skilled web designer who can get what you desire the first time around. Take time to get it right.

Overpaying vs Underpaying.

Many businesses feel embarrassed when contracting cheap professionals and end up with a repulsive product. At the same time, companies often get sidetracked by expensive agencies that work with big brands. But most agencies might not be able to help a small business that is return on investment (ROI) focused. In other words, don’t blow your budget on your website, so do your research well and make sure you are hiring an appropriate web design company who has the potential to offer value for money.

So in closing, to grow your business and avoid these mistakes most people make when getting their website presence.

We at REB Technology can also assist your company get your presence in the World Wide Web, contact us and we would can help you plan out your needs and start you on your journey towards branding your company with your very own unique website.

Website Mistakes Small and Medium Sized Businesses Should Avoid

Succeeding as an entrepreneur takes nothing but hard work and persistence on a consistent basis. Websites have become an inevitability and now more than ever your online presence should be nothing short of remarkable. With that said you as a business owner must always pay close attention to what goes live. Now get me right, you don’t have to be a website developer, but you have to know a few small points to ensure your web presence has what it takes to deliver your customers the information needed.

Keep Your Information Short and Specific

If a visitor cannot recognize what your business is all about in a few paragraphs of entering your site they will tend to leave. So being a business owner you need to be able to define what your business does in one or two paragraphs. Keep this in mind, a jam-packed website is going to over-load a visitor or prospective client and when your pages have too many images, text, and other things going on, your load time will increase and people will not wait to have a site load for too long. People hate to be confused, so be clear in your wording! Avoid busy designs.

Know Your Target

Knowing your target market will result in getting more organic views to your website. Many websites that try to target everyone, and that never works out in the end. Try figuring out who your most common consumers are, and focus on creating the best possible experience for them. I was told once that a piece of the pie is better than none, so trying to please the masses simply means you will end up not pleasing anyone.

Ensure Your Data is Current

Keeping your website up-to-date with the latest information about your company, products and services as things changes, supports you in managing the needs of your clients and potential customers. It helps if you would also consider starting a blog which you would post an article once per week or fortnightly. Doing this ensures you are ranked high on the search engines and you keep high traffic coming to your website.

Search Engine Optimization and Speed

Now that the word “traffic” has been mentioned you must understand that it is very frustrating to have the best website built, which is easy to navigate and visually appealing and you have very little to nonexistent traffic to your site, because of poor SEO (short for search engine optimization) and pages take a long time to load. Some issues are caused by extremely large images uploaded to your website causing longer load times, image names, missing keywords, overlooking Google My business and installing all plugins and having more templates in your dashboard back office.

So check back for part two of this informative article to find out what else you need to avoid when getting your website published.

Author: Roger