As I said before, succeeding as an entrepreneur takes nothing but hard work and persistence on a consistent basis. Websites have become an inevitability and now more than ever your online presence should be nothing short of remarkable. With that said you as a business owner must always pay close attention to what goes live. Now get me right you don’t have to be a website developer, but you have to know a few small points to ensure your web presence has what it takes to deliver your customers the information needed.
Website are Becoming a Work of Art
More and more website are becoming a work of art that is designed to give users an experience that would be stimulating, pleasant, and navigable, a visitor comes to your website for a specific reason, and it’s your primary obligation to answer their questions and offer products and services for their benefit. Nonetheless, there are a few spoken and unspoken “rules” web designers must follow.
We covered in the last post;
- Keep your information short and specific.
- Know your target.
- Ensure your data is current.
- SEO and speed.
Now we continue with our article with;
Ignoring User Experience.
Now we get more in depth with our discussion, one component you must never confuse is the difference between UI (short for user interface) and UX (short for user experience) design. Now since I would not be able to explain in full detail, it is necessary for you to understand the basic but critical rules to apply when it comes to websites.
Select a theme that has a design layout that helps you support your goal. It needs to look good without compromising on usability and simplicity. Make a list of the features you want ahead of time and you need a responsive theme.
Most customers use their smartphones to navigate website so test your site using your cellphone to ensure it is responsive and simple to use, and remember that is you use your email address make it a hyperlink to click on so users can contact you with ease.
The DIY Option.
Going the DIY route might seem to be the best option for you till you try to do some customizing to your site. Using a DIY drag and drop website builder have limitations which you find out only after you get into a contract with them, this happened to a friend of mine when they wanted to move their website from the DIY platform to another host provider. It was easy enough to have their domain name moved but found out that they could not back up the website to carry over to the new host. That meant that their site had to be rebuilt from scratch because they wanted the same look they had before. Always ask yourself who the website is for, what result you want from it, what you want it to say and approximately how the information would be populated to the pages. Then make a wireframe plan of the entire website in regards to design, content, fine-tuning, testing and launch. It is always worthwhile to retain a skilled web designer who can get what you desire the first time around. Take time to get it right.
Overpaying vs Underpaying.
Many businesses feel embarrassed when contracting cheap professionals and end up with a repulsive product. At the same time, companies often get sidetracked by expensive agencies that work with big brands. But most agencies might not be able to help a small business that is return on investment (ROI) focused. In other words, don’t blow your budget on your website, so do your research well and make sure you are hiring an appropriate web design company who has the potential to offer value for money.
So in closing, to grow your business and avoid these mistakes most people make when getting their website presence.
We at REB Technology can also assist your company get your presence in the World Wide Web, contact us and we would can help you plan out your needs and start you on your journey towards branding your company with your very own unique website.